Susan B. Anthony Pro-Life America has appointed Kelsey Pritchard as its new communications director. Pritchard previously served as the organization’s state public affairs director, focusing on state-level communications and efforts to pass pro-life legislation and oppose pro-abortion ballot measures.

In her new role, Pritchard will oversee both the earned media and digital teams and act as a primary spokesperson for the organization. Her background includes seven years working for South Dakota Governor Dennis Daugaard, where she held positions as communications director and press secretary. She also has experience in private sector marketing, leading public relations and social media teams in the advertising industry.

Pritchard is a mother of two boys, a girl, and is expecting another child. She expressed enthusiasm about her expanded responsibilities at SBA Pro-Life America.

Marjorie Dannenfelser, president of Susan B. Anthony Pro-Life America, shared her confidence in Pritchard’s ability to lead the communications department.

Susan B. Anthony Pro-Life America describes itself as a network of over one million pro-life Americans focused on ending abortion by electing national leaders and advocating for life-saving laws, with an emphasis on promoting pro-life women leaders.