Rev. Brian J. Shanley, O.P., President St. John's University-New York | St. John's University-New York
Tiffany Rolfe, the Chair and Global Chief Creative Officer at R/GA, has been recognized as the third inductee in the "Ad Legend Series" by The Lesley H. and William L. Collins College of Professional Studies (CCPS). The event took place at The Advertising Club of New York on April 3, 2025, gathering students, faculty, alumni, and industry figures. The series, created in 2023, aims to connect academic learning with industry experience by featuring influential personalities in advertising.
"Tiffany Rolfe has earned widespread acclaim for her groundbreaking work at R/GA," focusing on creative vision across global offices. Under her direction, the company has launched campaigns for Nike, Verizon, and Google, earning nods from Cannes Lions, The One Show, and the Clio Awards. She was also named to Ad Age's "Women to Watch" list.
The event was conducted in collaboration with The Advertising Club of New York, dedicated to promoting diversity and innovation in marketing and communications. Gina Grillo, CEO of the club and CCPS Dean’s Board of Advisors member, stated, “We want students to feel at home in this city, in this industry.”
The event sponsorship came from Nancy Deckinger, Executive Director of the Dr. E. Lawrence Deckinger Family Foundation. She announced a new $5,000 scholarship for a student pursuing a summer internship at R/GA.
After a networking session, Rolfe and Rick Boyko, former Chief Creative Officer of Ogilvy North America, led a panel discussion. It covered topics like artificial intelligence and creative leadership. Following a documentary on Rolfe's career, attendees engaged in discussions including Elizabeth Ponce De Leon, who commented, “I also wanted to visit the space I’m in right now and connect with other individuals in the same field.”
Neil Feinstein, a Program Director at St. John's, remarked, "Every word that Tiffany said, every campaign sample she showed, gave our students a sense of thrill that comes from creating great advertising."
Student Maxine Babb posed a career advice question to Rolfe, who advised, when she began her career, she chose a creative role that paid less but valued her skills more, ultimately leading to her current success at R/GA. Babb appreciated the advice, noting, “It's about the impact you've made in whatever position you are in."
Miriam Prever, a doctoral student, highlighted that Rolfe’s career, marked by its non-linear path, was, "powerful."
The Ad Legend Series continues to offer students vital exposure to industry leaders, underscoring its mission to help students prepare for rewarding careers.