SBA Pro-Life America and Women Speak Out PAC have announced a $4.5 million campaign in North Carolina aimed at influencing the upcoming U.S. Senate race. The initiative will fund a field effort that intends to reach 1 million voters by Election Day through digital advertising, voter contact mail, and an early vote campaign.

The campaign is focused on key regions including Charlotte, Raleigh, Fayetteville, and the Triad. Organizers are targeting pro-life voters who do not consistently participate in midterm elections as well as persuadable voters.

Cayla Collins, an SBA field director from Garner, N.C., stated:

"SBA Pro-Life America has the largest pro-life voter contact program in the country. In the six election cycles since 2014, the program has reached 31 million voters across the top battleground states. In 2024, the program reached more than 575,000 North Carolina voters at their homes, helping Donald Trump achieve the largest margin of victory for any presidential candidate in the state in 20 years."

Marjorie Dannenfelser, President of SBA Pro-Life America, criticized Roy Cooper’s record as governor:

"As governor, Cooper vetoed a born-alive bill to protect babies who survive abortions from being killed and a measure limiting abortion at 12 weeks – the limit that exists in most European countries. Cooper is no friend of moms either, having vetoed paid parental leave, childcare funding and college tuition help for parents on Mother’s Day weekend. His views are too extreme for 62% of North Carolinians who support legislation to protect unborn babies by at least 12 weeks of pregnancy."

North Carolina is one of three battleground states where SBA Pro-Life America has made similar $4.5 million investments in Senate races; Michigan and Georgia are also part of this strategy with further deployments expected ahead of the 2026 midterms.

SBA Pro-Life America describes itself as a network comprising over one million pro-life Americans nationwide dedicated to ending abortion by electing national leaders and advocating for laws intended to save lives while promoting women leaders who share these views.

Women Speak Out PAC partners with SBA Pro-Life America as a super PAC focusing on amplifying women's voices opposed to abortion policies they consider extreme. Since its founding in 2014, Women Speak Out PAC reports building what it calls "the largest pro-life on-the-ground political campaign" nationally.